Friday, March 29, 2013

International Tabletop Day Tomorrow!

Tomorrow is the first annual(?) International Tabletop Day.

My friendly local game store, Off the Charts games in Gresham, Oregon, is hosting "open game day" all day during store hours. I expect to drop by at least for a game or two, probably bring the kids.

If you want to learn more about this event and its origin, you can research it online.

I do know that it stems from a desire to take the board game hobby to the masses and grow interest and participation. I can only see that as a good thing.

But the point of this post, and the question on my mind today is, will this have any impact?

This is one of those things that we won't really know the answer to until after the fact, however, there are some indicators that may give us some insight. And this is mainly addressed to publishers and retailers.

I have some questions:

1. Did you experience more store traffic?
2. Was that traffic the same people you see anyway, or were there new faces?
3. Did you see increased sales?
4. Were any of those sales to the new folks you mentioned in #2?

For publishers/designers:

1. Did you see any sales lift?
2. Did you do anything special to support your retailers/distis to pump up the Tabletop Day? If so, what?

From a PR perspective, really, any type of "big" event like this will generate at least some buzz, even if only for a short time. As good marketing people we should always be looking for things like this to leverage and use to our advantage to engage customers, build our brand, grow the market, and hopefully sell some products.

So on Monday morning, and into next week, hopefully I'll hear whether or not International TableTop Day was a "success" or not. I'm going to bet it was.

Happy TableTop Day!

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