When you get down to it, a board or card game is just a bunch of cardboard, wood, plastic, paper, paint, and metal assembled in a box. Rules and information are printed and designed. There’s some sort of art and graphic representation on many of the components.
When you are talking about games to others, many of us will often talk about how you are playing the game. Mechanisms are used often; worker placement, card drafting, dice rolling, area control. We use mechanisms because hey, they work. It’s a common way to communicate that many of us understand, and through that communication, can draw a conclusion or idea around what it would be like to play that game. What the experience would be like. Aha!
What if you could get right to the experience part of the game in your marketing?
Experiences are definitely more difficult to describe, because they are often very unique and emotional. They’re dependent on things that may not have much to do with the game at all. Things like the people you play with, the mood you’re in, what food/drinks you are consuming during play, what time of day/night it is.
But when it comes down to it, a game is a bunch of pieces assembled to create an experience. A great way to talk about your game would be to get right to the experience people have when playing your game. Or, the experience you are trying to create.
Experiences may seem similar on the surface, but they are moments in time that matter to people. I still remember many of game experiences. If you can create and then talk briefly about those experiences for your game, you will have something special to offer gamers.